"design lives in the detail"
"viewing the computer as a tool and not letting it dictate our designs"![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje-qsWrNMOv6uJ8c_RNQlcoliFJPPICLa1HOTN81J1tk4EFhR8Y_mBsfSt5qsE_fMSvu8ZfMB6986Dk316q0LCOX3VhJ0lwVRGk2mvsyfgr-hd2LiXe1SN1JABurZk-yZC1PLl_0X3F1w/s400/Adidas+2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHIfVWzZOXjY_Cf-PF7xriBIiuzuPjJGi4VU7RSMZLO1C7VxD7SKl5LabEWgKlQIFCTajvEr_FPSRUS1HuCBIu-G-5e6XNaM0mTZgt8DQzVOJST90DVXLXFWZNGPyhcZqWywCPoWNdLzg/s400/Adidas.jpg)
this is an advertising campaign from Adidas for the 2008 Olympics in Beijing. the detail in this piece is stunning and without it the piece just wouldn't have the same impact at all. Also the fact that it was mainly drawn by hand but retains it computerised feel makes it all the more impressive.